Press Release Summary: HOLLYWOOD'S HOTTEST NIGHT IN FASHION, MUSIC AND ART TO BENEFIT THE SURFRIDER FOUNDATION
Press Release Body: Irvine, CA - (May 19, 2008) - Billabong USA has announced that electro-pop superstars MGMT will perform live at the 2nd Annual Design For Humanity event taking place June 4, 2008 at Hollywood hotspot Avalon/Spider Club. Design for Humanity, Billabong's charitable division, will benefit The Surfrider Foundation, an organization which strives to preserve our World's oceans and beaches. 100% of ticket sale proceeds will go the The Surfrider Foundation.
Billabong's 2nd Annual Design for Humanity event promises to be an unforgettable night of art, fashion and music, including a spectacular runway fashion show featuring one-of-a-kind celebrity designs, a photography and art exhibit and auction, a special live performance by MGMT, sounds by DJ Steve Aoki, and much more.
"This event is a labor of love for our Brand," says Candy Harris, Women's Brand Director at Billabong. "It\'s an opportunity for us to celebrate fashion, music and art all the while giving back to an organization that preserves our way of life."
"This is an incredible melding of music, art, fashion and social responsibility," says Surfrider Foundation CEO, Jim Moriarty. "We are honored to be named as beneficiaries for this year's Billabong Design for Humanity event"
Design for Humanity will feature a full-scale runway show, where Billabong fashion and swimsuit pieces will be showcased on the catwalk, with one-of-a-kind collaborations from celebrities like Amber Valetta, Joy Bryant, and Charlotte Ronson. Pieces from this rare collection will be auctioned off on eBay, with all proceeds going directly to the charity.
Billabong's collaborations with LA industry icons Lisa Kline and Jenny Han, who have created signature limited edition swimsuits for Cruise 2009, will be also be featured in the show. These pieces will be available at retailers nationwide. In addition to the celebrity and designer collections, exclusive t-shirts for Urban Outfitters designed by cultural icon Cory Kennedy will be available with proceeds from all collections benefitting The Surfrider Foundation.
Before the fashion show begins, guests can head to the Avalon's Spider Club, for the art exhibit and auction which will feature works by well-known industry artists, like Wolfgang Bloch and Chris Jordan, as well as world-renowned surf photographers. Each piece will be auctioned off on eBay and bidding will begin the evening of the event. Three limited-edition posters will also be available for sale at the event and online.
After the fashion show, the party begins with a rock concert by music sensations and fan-favorites MGMT, and DJ sounds by Steve Aoki, one of LA and NY's hottest and most in-demand DJ's. MGMT has quickly climbed the charts and is one of the most unique and celebrated sounds on the indie music scene today.
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Contact Details: Contact: Jose Martinez, Jordan Kaye or Laura Duran / Fingerprint Communications - 310.276.7500
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